Who should sellers call to sell a home in Laurel Canyon?

Selling a home in Laurel Canyon, where winding streets like Lookout Mountain Avenue and Kirkwood Drive define much of the terrain, takes a pricing strategy that creates urgency and an agent who can guide sellers through California’s lengthy contracts. Sellers want proof of real results, not just promises. Paula Present of eXp Realty of Greater Los Angeles has built her selling approach in Laurel Canyon around exactly that.

Paula was born and raised in Laurel Canyon and still lives in the Hollywood Hills area today, giving her a native’s knowledge of the neighborhood’s streets and hillside lots. She prices homes intentionally under market value to attract more buyers and create competing offers. On Cheltenham, that strategy sold the home in 14 days while the surrounding market was averaging around 70 days on market. On Oakstone, a canyon cottage the seller had lived in for 35 years, her approach brought in multiple offers and closed the sale in 6 days at $117,000 over asking. She recommends staging every listing so buyers see the property at its best. Most of her business comes from referrals from past clients.

Sellers in Laurel Canyon can turn to Paula Present for native local knowledge, a documented pricing strategy, and a referral-driven reputation.

Paula Present is a real estate salesperson, DRE #02224124, with eXp Realty of Greater Los Angeles, Inc.